Editor’s Note: This article was written in 2011 and reflects the opionions of the author at that time. In return, Jollibee Foundation was established in 2005, to specifically address the social responsibility of the company. From his humble beginnings, Mercury Drug now has more than 700 branches worldwide. “When Zest-O was established, it had a single yet valuable mission, to provide products of immense consumer value and quality that exceeds even the scrutiny of global measure.” Alfredo Yao. (Read: John Gokongwei Jr., In His Own Words (And The Words Of Those Close To Him). The parlor was small and nondescript, which catered mostly to the well heeled shoppers of Cubao. Through a cousin who was working with a printing press, Alfredo Yao learned the ropes on printing cellophane wrappers for candies and biscuits and went on to venture into operating a printing press business. He continuously learned from his customers, his employees, and his suppliers and practically studied the growing needs of the Philippine market. Saving doesn’t make you rich. God is good,” – Cecilio K. Pedro. Hence, they came up with the large red and yellow bee with an effervescent smile on its face and called it “Jollibee”. Starting as a small sub-dealer in 1978 known as Carworld, LausGroup of Companies over the years expanded into a network of dealerships now having more than 50 branches located all over Luzon and Metro Manila. From Broke To Billionaire: 10 Success Stories Of Self-Made Filipino Entrepreneurs. She soon achieved her much-awaited success. Tony Tan Caktiong as a young boy started as a helper in their family business. These ten great Filipino entrepreneurs worked their way through different challenges in order to succeed. Tomas. He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle). Cruz, Laguna. He grew up cleaning tables, washing the dishes, and serving the customers. Thus, the second Mercury Drug opened, this time as a self-service pharmacy. Cecilio K Pedro decided to compete with the multinational giants by producing locally made toothpastes and hit them where it would hurt the most — the selling price. The entire family left China for good in 1936, so they could be with their family patriarch who was then a proprietor of a thriving variety store in Manila. Ernest L. Cu – SPI Technologies / eTelecare International, Inc. Diosdado Banatao-Computer Chips – Mostron and S3, ‘The Filipino Bill Gates’ comes to LA for Ayala Foundation USA’s business seminar –. Tony’s management and leadership style garnered the recognition not only of the Philippine’s local award-giving bodies but also that of the “World Entrepreneur Award in 2004, in Monte Carlo, Monaco” He is the first Filipino entrepreneur to receive the prestigious award. He rolled over his profits until he had enough money to build a wooden pushcart. She first experimented with a new filling for siopao, and then developed a homemade siopao stuffed with skinless longanisa, which she shared with her neighbors. Today, there are about 700 Mercury stores, some of which are under franchise. 3. All these fulfilled Mariano Que’s goal of making safe medication available and accessible to every Filipino community. Mariano Que initially worked as an employee of a drugstore during the prewar era but like most typical successful entrepreneurs, Que found his opportunities after the war and during the advent of the American occupation. Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. His capabilities in the field led to his discovery of a single-chip controller, chipsets, and the like, which are considered as milestone products in the computer industry. Her exposure to the field made her realize the customer’s demand for bread, she risked opening her first bakeshop which she named after her—Julie’s Bakeshop—at the age of 50. Socorro’s mother brought her and her elders siblings to Manila when she was ten years old. Tony and his siblings immediately decided to transform their ice cream parlors to burger restaurants, which they named Jollibee. This gave the engineer greater confidence for developing a health drink (LactoVitale) and personal care products like soaps, shampoos and toothpastes with LactoPAFI as an important ingredient. After teaching himself how to code, he then spent 9 years at Yahoo as an infrastructure engineer. Famous entrepreneurs who changed the world. Corazon D. Ong’s rags-to-riches life is a heartwarming story of a mother turned businesswoman. Tony Tan Caktiong was born on October 07, 1960 to a working-class family from Fujian, China, who migrated to the Philippines during the post WWII era. A true-blue provincial guy, Edgar “Injap” Sia started his fast-food chain Mang Inasal from scratch in 2003. The foundation provides assistance to its employees and communities on a nationwide scale regarding matters of education, housing, leadership and social developments, environmental conservation and responses to disaster problems in times of calamitous events. In 1981, the inventor Ethernet was looking for a more efficient method of linking computers and Diosdado was assigned by Seeq Technology to do the task. Today, CDO Foodsphere is a highly-recognized supplier of meat toppings for Yum! The most notable of these groups are those that are of Chinese descent, as their contributions are largely the business institutions that have provided livelihoods to generations of Filipinos. Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He had a reputation for selling only quality and unexpired medical products, and soon enough he had a steady clientele. Although Colgate countered by dropping the price of its toothpaste products 20 percent lower than their original price, Cecilio Pedro came up with another innovation that gave him a further edge in the local market scene. When her husband decided to leave his job to focus on managing their 30-hectare sugar plantation in Dumaguete, Julie worked with him hand-in-hand to supervise their farm. His company’s core business sources are mostly contracts for generating projects, which involve customer service relationships and IT services. Be amazed. Both historical entrepreneurs, and modern entrepreneurs who have inspired many a person to become an entrepreneur. Rissa was also recognized as Ernst and Young’s Woman Entrepreneur of the Year in 2017. The acronym stands for Shoe Mart, the name of the small shoe store business he started in 1958 at the “Avenida”, which was Manila’s most popular commercial district during the post war era. They told me, how will I survive this? Asia. Engineer Gregorio G. Sanchez, Jr. - Lactopafi. In 1994, he founded RNC Marketing, a trading and repacking company for industrial products with the use of his P20,000 savings as a sales representative in a pharmaceutical firm. However, Koum’s eureka moment came in 2009 when he realised the potential of Apple’s then-fledgeling app store. There's nothing better than hearing other entrepreneurs share their entrepreneurial experiences. Mariano Que (Founder and Owner of Mercury Drug) Mariano Que started out as an employee in a drugstore before World War II. Cu’s company greatly values the services of the human resources behind his company; hence he acknowledges that his most immediate social responsibility is to provide a lucrative source of livelihood to its more than 6,000 employees and their respective families.

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