Everything can be designed to be disassembled and safely returned to the soil as biological nutrients, or re-utilized as high quality materials for new products as technical nutrients without contamination. Designs that respond to the challenges and opportunities offered by each place fit elegantly and effectively into their own niches. We recommend that you use Google Chrome for accessing our (or any) website. It is a method used to minimize the environmental impact of products by employing sustainable production, operation, and disposal practices and aims to incorporate social responsibility into product development. The term "Cradle to Cradle" is a registered trademark of McDonough Braungart Design Chemistry (MBDC) consultants. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. Architect and designer William McDonough speaks about his Cradle to Cradle philosophy and design practice. This paradigm shift reveals opportunities to improve quality, increase value and spur innovation. Cradle to Cradle (C2C) design is an eye-opening approach to eliminating waste and creating a circular economy. (feel free to offer your better idea!) The Cradle to Cradle Certified Products Program began as a proprietary system; however, in 2012 MBDC turned the certification over to an independent non-profit called the Cradle to Cradle Products Innovation Institute. Das Cradle to Cradle Products Innovation Institute (C2CPII) wurde 2011 gegründet und verwaltet den Cradle to Cradle-Produktstandard. Rather than seeking to minimize the harm we inflict, Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in, not lament. Architect, designer, and author William McDonough speaks about the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design—one which draws inspiration from the astonishing effectiveness of natural systems. So rather than cradle-to-grave, which is a take, make, waste system. It’s a way of designing and producing that honours all future generations by designing and manufacturing for next use, instead of end of life. podcast_center-for-social-innovation_cradle-to-cradle-design_1000085430484_itemimage.png Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. In this manner these materials can be used over and over again instead of being "downcycled" in… Think it can evolve even further? Go deeper into fascinating topics with original video series from TED. McDonough, an architect, is the founder of McDonough + … podcast. Learn more about the Institute and certification program here. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. Vorbild ist die Natur: Ameisen, die nicht nur ihre eigenen Abfälle wieder verwerten, sondern auch die anderer Organismen; oder ein blühender Kirschbaum, dessen Blütenpracht zu neuer Erde wird. Do share for the good of humanity. Work with William McDonough Living things thrive on the energy of current solar income. Our site is developed with the latest technology, which is not supported by older browsers Open Translation Project. Cradle-to-cradle follows a take, make, retake and remake system. In nature, the “waste” of one system becomes food for another. In 2005, MBDC created the Cradle to Cradle Certified Products Program to recognize high levels of sustainability achieved by its clients and to inspire others to optimize their products and “rethink the way they make things.” In 2010, MBDC donated to the Cradle to Cradle Products Innovation Institute an exclusive license for the certification program and methodology, and the Institute now administers the program and manages the Product Standard as a third-party, nonprofit organization. Celebrate diversity. Similarly, human constructs can utilize clean and renewable energy in many forms—such as solar, wind, geothermal, gravitational energy and other energy systems being developed today—thereby capitalizing on these abundant resources while supporting human and environmental health. William (Bill) McDonough is perhaps best known for redesigning Ford Motor 's River Rouge plant with a vast green grass roof. McDonough is an architect, and Braungart is a chemist. McDonough proposed the concept of “Waste=Food” as a guiding principle for her design solution. A central component of the eco-effectiveness concept, cradle-to-cradle design provides a practical design framework for creating products and industrial systems in a positive relationship with ecological health and abundance, and long-term economic growth. Help make our better world now. Technical nutrients are strictly limited to non-toxic, non-harmful synthetic materials that have no negative effects on the natural environment; they can be used in continuous cycles as the same product without losing their integrity or quality. Around the world, geology, hydrology, photosynthesis and nutrient cycling, adapted to locale, yield an astonishing diversity of natural and cultural life. The piece is the brainchild of Braungart and McDonough who met in 1991, and explores Cradle to Cradle as a key design framework that focuses on creating products and industrial systems in a positive relationship with long term economic growth, ecological health and abundance. In the cradle to cradle model, all materials used in industrial or commercial processes—such as metals, fibers, dyes—fall into one of two categories: "technical" or "biological" nutrients. Learn more about the Institute and certification program here. anderen regenerativen Energieformen, den verantwortungsvollen Umgang mit Wasser sowie die Strategien zu sozialen Verpflichtungen des Unternehmens. Das Cradle to Cradle-Zertifikat beurkundet die Verwendung von umweltsicheren, gesunden und wiederverwertbaren Materialien (technische Wiederverwertung oder Kompostierung), den Einsatz von Sonnenenergie bzw. Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in. McDonough Braungart Design Chemistry (MBDC) is an environmental consulting firm that advises companies on integrating the Cradle to Cradle ® principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity. Februar 1958 in Schwäbisch Gmünd)[1] ist ein deutscher Verfahrenstechniker und Chemiker. Er entwickelte zusammen mit William McDonough das Cradle-to-cradle-Konzept. He is a pioneer of the concepts of Cradle to Cradle Design™, the Circular Economy and the Circular Carbon Economy, notably co-authoring Cradle to Cradle: Remaking The Way We Make Things. It inspires us to constantly seek improvement in our designs, and to share our discoveries with others. William McDonough co-founded the Cradle to Cradle Products Innovation Institute to scale up and expand the rigorous product certification program which has been developed and implemented by MBDC. Cradle to Cradle Design's strategy for the use of intelligent and healthy materials, designing human industry that is safe, profitable, and regenerative, while producing economic, ecological, and social value. Learn more about the translators. The design of this tent was so well suited to its surroundings that it contrasted sharply with typical modern designs from America (McDonough) or Germany (Braungart). William McDonough is a globally recognized leader in sustainable design and development through his work as an architect with William McDonough + Partners, an advisor to global leaders through McDonough Innovation, and consultant through MBDC, the creators of the framework of Cradle to Cradle Certified™ products. Cradle to Cradle By William McDonough and Michael Braungart North Point Press, 193 pages, 2002. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. William McDonough, co-author of Cradle to Cradle: Remaking The Way We Make Things and co-founder of MBDC, was recently a guest on Bill Nye’s Science Rules! Sep 15, 2019 - I don't care what the history is regarding McDonough, the founder of the Cradle-to-Cradle concept. The cradle-to-cradle approach to design was developed by William McDonough, a notable architect in sustainable buildings, and chemist Michael Braungart in 2002. William McDonough, co-author of Cradle to Cradle: Remaking The Way We Make Things and founder of William McDonough + Partners (WM+P), was recently a guest on Bill Nye’s Science Rules! Think the concept needs tweaking? But McDonough has morphed from pure architect to designer … Forget the rest. During the episode, Nye and his co-host Corey S. Powell asked McDonough about his diverse areas of impact, including product chemistry, plastics and packaging, and architecture. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. TED.com translations are made possible by volunteer Developed by William McDonough and Dr. Michael Braungart, the main focus of the initiative is to design products that are 100% beneficial to people and the environment – that really improve quality of life, rather than merely doing less harm. Cradle-to-cradle design: creating healthy emissions e a strategy for eco-effective product and system design Michael Braungart a,b,c,*, William McDonough b,d, Andrew Bollinger c a University of Lu¨neburg, Suderburg, Germany b McDonough Braungart Design Chemistry, Charlottesville, VA, USA c EPEA Internationale Umweltforschung GmbH, Hamburg, Germany d William McDonough and Partners … McDonough has also articulated the Cradle to Cradle Design framework as The Five Goods™ (Good Materials, Good Economy, Good Energy, Good Water, Good Lives) to help companies focus and evaluate their efforts on becoming "more good." Use clean and renewable energy. The C2C method is brilliant and vitally important. It is a FREE and modern web-browser which supports the latest web technologies offering you a cleaner and more secure browsing experience. Entwickelt hat „Cradle to Cradle“ (C2C) der Chemiker und Verfahrenstechniker Michael Braungart zusammen mit dem amerikanischen Architekten William McDonough. They both mention the Bedouin tent that they saw in Jordan Valley, which inspired them to create Cradle to Cradle. podcast. William Andrews McDonough (* 1951 in Tokio, Japan) ist ein US-amerikanischer Architekt, Designer und Autor, der bekannt für seinen Einsatz zur Nachhaltigen Entwicklung und des Cradle-to-cradle -Konzepts … This vision of the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design draws inspiration from the astonishing effectiveness of natural systems. William McDonough - Architect Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. The book put forward a design framework characterized by three principles derived from nature: Everything is a resource for something else. © TED Conferences, LLC. Lyons and McDonough set a goal of making a “consumable” product that, when used or discarded, would turn into soil without any harmful side effects. All rights reserved. It’s called “Cradle to cradle” and it’s design thinking that marks a tremendous departure from the way we currently make and take things to market. William McDonough, architect, author and pioneer of the circular economy talks to us about design principles for the creating in today’s world. The primary goal of Cradle to Cradle Design is to shift thinking from doing "less bad" to being "more good." Michael Braungart (* 7. Cradle to Cradle wurde von Prof. Michael Braungart (EPA) und dem Architekten William McDonough (MBDC) entwickelt und ist mittlerweile zu einem bekannten Nachhaltigkeitskonzept geworden. Braungart ist Professor an der Erasmus-Universität Rotterdam, Geschäftsführer der Environmental Protection Encouragement Agency Internationale Umweltforschung GmbH in Hamburg (EPEA) und wissenschaftlicher Leite… You are using an old version of Internet Explorer. William McDonough is an architect and globally recognized leader in sustainable development and design. William McDonough: Cradle-to-cradle is the creation and qualification of a circular economy. Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. Why you should listen

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